Kelty Basecamp "Back to Nature" print campaign

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07.11.08

Kelty Basecamp "Back to Nature" print campaign

Print Ads, Consumer

As lifestyles get busier and the concept of weekend-long back country trips becomes obsolete, front country day trips are becoming the new type of getaway. Along with it comes a new breed of lifestyle-based, family-oriented gear that’s convenient, innovative and portable. To introduce the Kelty Basecamp line, Sacramento, California-based Glass McClure created a series of print ads that present the functionality of these products in a simple, unexpected and noticeable way.

Kyle Toyama, art director; Jared Plemons, writer; Brantley Payne, creative director.

www.glassmcclure.comwww.keltybasecamp.com

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