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Kerrisdale Lumber displays

Out-of-Home Ads, Consumer

Maple tree leaves are an iconic symbol of fall. They’re also a reminder to homeowners that there’s yard work to be done. By using real leaves as point-of-purchase advertisements, Vancouver home-improvement store Kerrisdale Lumber could present its customers with the problem—leaves in their garden—and the solution—garden maintenance tools on sale. Hundreds of nearly perfect maple leaves ordered from a local craft store were hand-stamped with custom-made rubber stamps. A special quick-drying ink was used to prevent smudging the artwork.

Jeremy Grice, art director/designer; Ben Hudson, writer; Rob Schlyecher, creative director; Spring (Vancouver, Canada), ad agency.