10.06.08
Key Bank "Concerned Dad" TV spot
TV/Radio Commercials, Consumer
In contrast to ads that rely on aspirational conversations at a time when consumers are under increasing financial pressure, Cramer-Krasselt Chicago launched Key Bank's “Money Needs Attention” campaign featuring real customers sharing their real stories. This spot, from a series of three by Digital Kitchen, combines illustration, animation and clever metaphors with voiceover work, created and culled from real interviews. It feels genuine because it is genuine. The campaign kicked off August 8.
Noel Ritter, Cramer-Krasselt, senior art director;
Pat Hanna, Cramer-Krasselt, writer;
Pat Hanna, Cramer-Krasselt/Anthony Vitagliano, Digital Kitchen, creative directors;
G. Andrew Meyer, Cramer-Krasselt, group creative director;
Dean Hacohen, Cramer-Krasselt/Jeff Long, Digital Kitchen, executive creative directors;
Marshall Ross, Cramer-Krasselt, chief creative officer;
Tim Tomkinson, freelance, illustrator;
Anthony Vitagliano/Nick Campbell/Jason Esser/Frank Donnangelo/Peter Kallstrom/Gary Whitney/Prischilla Olsen/Pat Bradley/Jeff Mika/Eric Meister/Jessica Plumer/Jeremy Rumas/George Gipson, Digital Kitchen, animators;
Amador Valenzuela/Joey Park/Aaron Kemnitzer, Digital Kitchen, 3-D;
Andrew Maggio, Digital Kitchen, editor;
Tammy Auel, Cramer-Krasselt/Erica Rangel, Digital Kitchen, producers;
Sergio Lopez, Cramer-Krasselt/Kent Smith, Digital Kitchen, executive producers;
Another Country, Cramer-Krasselt, sound;
Lorraine Harkins, Cramer-Krasselt, print art buyer.
www.c-k.comwww.key.com