10.20.08

Keystone Resort print campaign

Print Ads, Consumer

Cultivator Advertising & Design (Denver, CO) created the “It’s all here” tagline for this panoramas and portraits campaign for Keystone Resort. The brief asked that they emphasize the resort’s big bowls and large terrain park and the people enjoying it—avoiding, at all costs, clichéd, blue-sky, ski resort photos. Sharply-defined subjects and foregrounds, and soft-edged background vistas, resulted from studio-type strobes brought on-mountain. The three spreads appeared in Texas Monthly, Outside, Chicago Magazine, Ski, Skiing, Powder, Snoworld and 5280.

Rich Rodgers, art director; Tim Abare/Sarah Sibley, writers; Chris Beatty/Tim Abare, creative directors; Brian Bailey, photographer; Armando Martinez, retoucher; Keystone Resort, div. Vail Resorts, Inc., Vail, Colo., client.

www.cultivatorads.comkeystone.snow.com