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09.09.13

No-Kill LA commercial

Online Ads, Public Service

TBWA\Chiat\Day Los Angeles created this touching video for No-Kill LA, a coalition of animal welfare organizations, city shelters and individuals working together to prevent homeless animals from being euthanized. The group provides spay and neuter services and works to increase adoptions so more animals come out of the shelters and go into new homes. The ad features Kristen Bauer van Straten, star of HBO’s True Blood, and her dog, Asher. Van Straten adopted Asher when he was an undernourished two-year-old street dog, and she describes their friendship in order to correct the misconception that rescue animals are damaged or less desirable pets.

Annie Johnston, art director; Lee Clow, global director of media arts; Robin McGloin, artist; Greg Young, editor; Don Andrews, assistant editor; Venice Beach Editorial, editorial company; Mesthetics, music; Adam Goldman, music composer; Johannes Hammers, Hammers Project, sound design; John Bolen, Play Studios, audio mixer; Chris Wilcha, director; Greg Reese, colorist; Michelle Currinder, line producer; Dinah Rodriguez, production supervisor; Kiana Bicoy, producer; Chris Spencer, agency producer; Larue Anderson/Lauren Cascio/Hunter Conner/Jackie Kelman Bisbee/Mary Ann Marino/Dinah Rodriguez, executive producers; Guia Lacomin, executive agency producer; Park Pictures, production company; The Mill, post production company; TBWA\CHIAT\DAY (Los Angeles, California) ad agency; No-Kill Los Angeles, client.

tbwachiatdayla.comparkpictures.com