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Killer Whale Cream Ale six-pack carrier

Packaging, Consumer

When a brewery has the word “bold” in its name, its packaging better speak the same language. At least that’s what Jacksonville, Florida, ad agency SHEPHERD thought when they designed the new six-pack carrier for Bold City Brewery’s Killer Whale Cream Ale, a staple of the young brewery since its doors opened in 2009. Consistent with the brewery’s ongoing branding efforts, and incorporating elements of their ad campaign that launched earlier this summer, response has been so positive they’re preparing for a second run.

Kendrick Kidd, art director.

www.shepherdagency.comwww.boldcitybrewer ...