05.22.09

Kohler "As I See It" print campaign

Print Ads, Consumer

In continuation of Kohler’s long-standing print and TV campaigns, Austin, Texas-based GSD&M Idea City created these print ads that focus on design excellence, artistic craftsmanship and high performance. The work depicts the opportunity for personal expression when selecting Kohler kitchen and bathroom fixtures and ignites passion for its craftsmanship. Using no stock imagery, photographer Mark Holthusen crafted themes inspired by the look-and-feel of each Kohler product.

headline 1: Toilets in uncharted waters. A study in fit.

headline 2: Chill, ladies. Take a cue from our entertainment sink that chills champagne.

headline 3: Reginald, look at that! Mother Nature wants it back.

Will Chau/Scott Brewer, art directors; David Parson/Ryan Carroll, writers; David Crawford, group creative director; Marilyn Rodriguez, art buyer; Marianne Malina/Catherine Campbell, account service.

www.ideacity.comwww.kohler.com