Korubo Digital Agency Group corporate identity
In August 2008, one of the leading online ad agencies in Hungary changed its brand name to Korubo Digital Marketing Agency Ltd. They invited Budapest-based Bencium Grafikbüro and four other designers to create their new brand and corporate identity. Bencium won the commission and later extended its pioneering identity elements to create a rule-breaking visual concept. The concept is simple: no rigorous identity and only a handful of elements that can be used and adapted randomly to build a playful, though consistent, brand image.
Bence Csernák, art director/designer.