07.14.10

Land Rover Web film

Online Ads, Consumer

This 45-second Web film, titled “Sword Collector,” for Land Rover’s LR4 from Young & Rubicam New York, spotlights the feeling of total confidence that Land Rover drivers experience just sitting inside their vehicles. It’s a feeling of safety that people can appreciate on the road and off (say, if, for example, someone needs to give their samurai-aficionado coworker some bad news).

Dan Triechel, senior art director; Brandon Henderson, senior writer; Guillermo Vega/Icaro Doria/Dan Morales, creative directors; Scott Vitrone/Ian Reichenthal, executive creative directors Tony Granger, global executive creative director; Graham Lang, global integrated creative director; Lora Schulson/Nathy Aviram, directors of content production; Jim Jenkins, O Positive, director; Robert Yeoman, O Positive, director of photography; Lora Schulson, agency producer; Devon Clark, O Positive, line producer; Ralph Laucella, O Positive/Toni Lipari, Number 6 Editorial, executive producers; Jason MacDonald, Number 6 Editorial, editor; Steve Picano, Number 6 Editorial, assistant editor; Ed Skupeen, Number 6 Editorial, online editor; Tim Masick, Company 3, colorist; Henry Boy, Sound Lounge/Bill Chesley, Sound Lounge, sound designers; Philip Loeb, Sound Lounge, sound mixer/partner.

www.yr.comwww.landrover.com/ ...