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07.20.12

Lee Clow's Beard book design

Publications, Self-Promotion

A unique idea that began as a Twitter feed was recently turned into a book and app by Los Angeles-based creative studio Let There Be Dragons. The most amazing part? Lee Clow didn’t write one word of it. For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and emotions. Dallas-based copywriter Jason Fox, equally moved by the ad giant’s work, decided to channel Clow’s wisdom into 140-character tweets under the Twitter handle @leeclowsbeard. More than 26,000 followers later, the hugely successful Twitter feed was transformed into this artfully designed compilation of brilliant and inspirational tweets.

Jason Fox, writer; Rob Schwartz/Bill Hornstein, designers.

lettherebedragons.comleeclowsbeard.com