The Legendary Posters
Heineken partnered with over 40 legendary individuals from the worlds of sports, entertainment and art to create a series of unique posters to support Reporters Without Borders, a nonprofit that protects journalists and ensures freedom of information worldwide. To represent the importance of crossing borders, blank white canvases were sent around the world to meet extraordinary people and tell, visually, the story of their journey. From the poster that played fireball with tennis legend Jimmy Connors to the one that went into a live volcano, each poster is a one-of-a-kind artwork, bearing the physical marks of its epic adventure and the creative signature of the collaborator who customized it. The posters were exhibited in a number of Amsterdam locations in April, including the city’s most popular galleries and a live event at the Stedelijk, the Netherlands’ premier modern art and design museum. They were also displayed on a custom Tumblr site, along with a selection of short films documenting the creation of the series. The posters were auctioned through a built-in eBay tool on the site, and all proceeds were donated to Reporters Without Borders.
Tiago Varandas/Vasco Vicente, art directors; Evgeny Primachenko, writer; Jackie Barbour, design director; Dario Fusnecher, Wieden+Kennedy Amsterdam, photo editor; Theirry Albert/Faustin Claverie/Edu Pou, creative directors; Mark Bernath/Eric Quennoy, executive creative directors; Will Judge, The Gentlemen’s Club, editor; Clare Pickens/Jordi Pont, project directors; Philip Cronerud, studio artist; James “Red” McLeod, Whero Fillms/Camille Herren, Park Pictures UK/David McGrory, National Picture Show Entertainment, LLC/Quentin van den Bossche, Wieden+Kennedy Amsterdam, video directors; Ed Downham/Dugal Macdiarmid/Randall Macdonald, Wave Studios Amsterdam, sound designers; Resn, interactive developer; Maximillian Osswald, National Picture Show Entertainment, LLC, producer; Andrew Allen/Matthew Ravenhall, agency producers; Judd Caraway/Erik Verheijen/Stjin Wikkerink, broadcast producers; Jorge Fesser/Stacey Prudden/Elianne Vermeulen, project managers; Claire Beesley/Nick Docherty, strategy; Wieden+Kennedy Amsterdam (Amsterdam, The Netherlands), ad agency; Heineken, client.