08.01.08

Level Vodka Essence/Martini sampling set

Collateral, Consumer

Tapping the latest trends in cocktailing, New York-based G2 Branding & Design created this interactive sample set designed to drive trial and set Level vodka apart. Introduced in bars and tested by consumers with the assistance of a bartender, the set contains four flavored essence bottles—Ginger, Lemongrass, Yuzu and Hibiscus-Chil—and a flight tray with chilled vodka. Each essence, carefully selected for the unique way it complements the flavor of Level, was housed in custom-manufactured bottles that provide a single drop when squeezed. With the exception of Hibiscus-Chili, which should stand alone, each can be paired with the others.

Maria Samodra, senior designer; Phil Koutsis, writer/group creative director; Harry Chong, industrial designer; Michael Keshner, 3-D production; Iris Bruckner, print production; Montrel Clinton, group account director; Aron Butcher, account executive.

www.g2ny.comlevelvodka.com