08.19.10

Liberty Mutual "Dnt txt & drv" campaign

TV/Radio Commercials, Education

Every day millions of teen drivers engage in the life-threatening activity of texting while driving. To them it seems like an innocuous activity, but the facts tell a different story: Each year, 21 percent of fatal car crashes involving teens are the result of cell phone use. The statistics are haunting to say the least. Recently launched by Hill Holliday for Liberty Mutual, this campaign was created as part of the No Phone Zone initiative to educate parents and teens about the dangers of texting and driving. Using the imagery of crashed text and the familiar abbreviations, LOL, BTW, and OMG the work drives home the message about how dangerous it can be to text when behind the wheel.

Mike Shaughnessy, art director; Scott Noble, writer; Dave Banta (copy)/Rob Rich (art), group creative directors; Kevin Moehlenkamp, executive creative director/chief creative officer; Bryan Sweeney, agency producer; Robert Larson, Smuggler, line producer; Lisa Rich, Smuggler, executive producer; Laura Thoel, Smuggler, head of production; Adam Peters, StyleWar, music composer.

www.hhcc.comresponsibilityproj ...