10.05.12

3M Lint Roller print ads

Print Ads, Consumer

This print poster campaign by Grey Singapore demonstrates the extra strong adhesive action of 3M Lint Rollers. The agency exaggerated this benefit in a humorous way—by picking up all of a pet’s hair.

Ang Sheng Jin, art director; Joseph Cheong/Steve Clay, writers; Joseph Cheong/Ang Sheng Jin, creative directors; Ali Shabaz, execuitve creative director/chief creative officer; Jeremy Wong, Nemesis Pictures, photographer; Evan Lim, Magic3, illustrator.

www.greygroupasiap ... www.3m.com