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Lobster ME is a first-of-its-kind fast casual restaurant based in Las Vegas, offering a variety of creative menu items made with whole lobster fresh from the Atlantic. To support the opening of its newest locations, O’Leary and Partners created a campaign highlighting the restaurant’s crustacean creations, using a claw silhouette as the primary design element. With irreverent catchphrases drawn on a chalkboard, the posters show off Lobster ME’s fun-loving and casual style, and also focus on its high-quality ingredients. The campaign launched with point-of-sale posters, direct mail and print ads, and the designs are currently incorporated into everything from the company Facebook page to employee T-shirts.

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