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04.24.12

Lovely Confections posters & print ads

Posters, Consumer

Every first bite of awesome flavor from the cupcakes at Denver retailer Lovely Confections catches mouths off guard. After developing the logo and positioning for this local bakery, Denver-based Philosophy Communications created a playful, inviting poster campaign to lure-in customers. The tongue-twister approach incites curiosity about the heavenly taste of the moist, flavorful cakes.

Connie Tran/Stuart Confer, art directors; Jay Roth, writer; Randall Erkelens, creative director; Connie Tran, illustrator.

philosophycommunic ... www.lovelyconfecti ...