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12.28.12

Lumini print ads

Print Ads, Self-Promotion

Brazilian photographers are facing a tough competitor—image banks. Clients are cutting production budgets for print ads and choosing cheaper, stock images rather than professional photographic work. Lumini, an awarded Brazilian photography studio, asked Lápiz Chicago to create a print campaign to address the problem; it highlights the bold contrast between using stock photography and setting up a targeted shoot.

Flavio Pina, art director/associate creative director; Hilary Haselton, writer; Ciro Sarmiento/Maria Bernal, creative directors; Laurence Klinger, chief creative officer.

www.lapizusa.comwww.luminifotograf ...