Butter is a grocery store staple, but it’s rarely a visual standout. Pearlfisher created packaging for Lurpak’s new Slow Churned Butter that is far more eye-catching than the humble butter box. The package makes it clear that this is a premium product—the butter for butter connoisseurs. The box itself doubles as a butter dish, and the design evokes heritage and celebrates the idea of “everyday premium” foods. The innovative brushed aluminum butter dish is fully recyclable, and a stands out clearly on shelves that are full of plastic.