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01.21.14

Lurpak Butter packaging

Packaging, Consumer

Butter is a grocery store staple, but it’s rarely a visual standout. Pearlfisher created packaging for Lurpak’s new Slow Churned Butter that is far more eye-catching than the humble butter box. The package makes it clear that this is a premium product—the butter for butter connoisseurs. The box itself doubles as a butter dish, and the design evokes heritage and celebrates the idea of “everyday premium” foods. The innovative brushed aluminum butter dish is fully recyclable, and a stands out clearly on shelves that are full of plastic.

Sylvie Saunders, writer; Vicki Willats, senior designer; Sarah Cattle, creative director; Jonathan Ford, chief creative officer; Shaun Jones, project director; Nicci Cooper, project manager; Pearlfisher (London, United Kingdom), design firm; Arla Foods, client.

pearlfisher.com