Pierre Tabbiner & Impact designed hand-drawn packaging for the locally sourced granola bar.
When design firm Impact was tasked with creating new packaging for a locally sourced granola bar, the firm's goal was to make a wrapper that was just as handmade and wholesome as the snack inside. Made With Local is a small business based in Dartmouth, Nova Scotia, that makes homemade granola bars using nutritious local ingredients. Its branding tells the story of the Atlantic Canadian farmers who supply the company's organic oats, peanut butter, walnuts, molasses and other foods. The copywriting on these wrappers shares a story about the ingredients, and the lighthearted illustrations are all hand-drawn.