11.05.08

Magazine Publishers of America print ads

Print Ads, Business

The “Under the Influence” campaign, created by ad agency Toy New York, for the consumer advertising industry is designed to highlight the strong role that magazines play in driving purchase intent and online behavior. Featuring three tongue-in-cheek print ads and seven online ads, the new campaign features products from Kelly Award winners Adidas, Häagen-Dazs and MINI Cooper—all of which have had positive results from magazine ad campaigns.

Tiffany McKee/Luke Thompson, creatives; Ari Merkin, executive creative director; Daniel Stier, photographer; Kellan Anderson, print producer; Interlect, production; Rachel Shapiro/Sharon Mendelow, art buyers; Jamie Rosen/Kellan Anderson, account execs.

toyny.comwww.magazine.org