05.01.06

MagneCote b-to-b campaign

Print Ads, Public Service

To promote a specialized, magnetic paper, Chicago ad agency Hadrian’s Wall solicited seven agencies, from around the world, to create pro bono print ads for World Bicycle Relief (WBR). The only condition: Each campaign had to employ MagneCote magnetic printing paper. All seven ads were presented to the ad industry public (via magnecote.com/vote) which was invited to vote on the most imaginative use of the specialized paper. The winning project, by Grip, will be produced at MagneCote’s expense, donated to WBR for use and distributed with credit at Cannes Ad Festival. The other six participating agencies included: Boone Oakley; Glue Society, Rethink, Jupiter Drawing Room, TDA Advertising & Design and Wexley School for Girls.

Kevin Lynch/Chad Verly/Geoff Berg, conceptual team.

www.hwadvertising.comwww.magnecote.com