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04.25.13

Mainz graduate exhibition

Collateral, Education

Marcel Häusler created this promotional piece for an exhibition celebrating the work of new Communication Design graduates at the University of Applied Sciences, Mainz. "The design plays with the letters B and A that stand for the degree each student earned—a bachelor of arts," said Häusler. "The aim was to playfully illustrate bachelor degrees by using a three-dimensional letter, with a high contrast of colors and contrast of surface to lines. The design is bold and confident and, at the same time, playful and fresh like the newly graduated students who had become designers."

Marcel Häusler, art direction and design.

marcelhaeusler.de