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08.07.13

Make-A-Wish Take Flight campaign

Online Ads, Public Service

The Make-A-Wish Foundation has countless stories to tell about the wishes they grant for kids with life-threatening medical conditions. When the Foundation approached Vancouver-based video studio Giant Ant to tell the story of a boy named Grayson, they courageously invited the creative team to do things a little differently. Giant Ant added a touch of animated whimsy to Grayson’s tale to illuminate the incredible work Make-A-Wish does and help spark donations to their Take Flight campaign. WWE Wrestler and Make-A-Wish ambassador John Cena joined in too, donating his bone-crushing voice and star power.

The response was terrific! The video brought Make-A-Wish just a little bit closer to granting wishes for kids who really need them.

Jorge R. Canedo Estrada, art director; Jay Grandin, writer/creative director; Jorge R. Canedo Estrada/Nicholas Ferreira, designers/animators; Ryland Haggis, music; Giant Ant (Vancouver, Canada), ad agency; Make-A-Wish America, client.

GiantAnt.ca