Art & Mechanical’s identity for MantlReps riffs on the usual branding of a sports team.
As a new agency representing cinematographers, MantlReps, based in Toronto, Canada, shakes up the industry by providing a supportive network for local talent. Design agency Art & Mechanical played with the idea of a team to create an identity system based on sports memorabilia. A juxtaposed M and R create the main logo that appears on the company’s stationery, as well as on shirts, flags and baseball caps. Art & Mechanical also developed promotional kits, business tools and a web experience for MantlReps.