Manuals 1: Design & Identity Guidelines is the first comprehensive study of corporate identity design manuals. It features 20 examples from the 1960s to early 1980s—the golden era of identity design—that are a delight to peruse for both insight and visual style. Manuals 1 includes guides created for institutions and corporations such as NASA, Lufthansa and British Steel. Every manual has been lovingly photographed and presented in a spacious and functional layout, making it easy to fully appreciate these examples of information design at its best. The book’s foreword was written by Massimo Vignelli, and the text includes contributions from Richard Danne, Greg D’Onofrio and Patricia Belen of Display, John Lloyd, Sean Perkins of North, Adrian Shaughnessy and Armin Vit of UnderConsideration.
Sarah Schrauwen, designer; Claudia Klat, senior designer; Tony Brook, design director; Tony Brook/Sarah Schrauwen/Adrian Shaughnessy, editors; Spin, (London, United Kingdom) design firm; Unit Editions, client.