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March Pantry identity

Identity, Consumer

March Pantry, a line of intensely desirable fine foods, is an outgrowth of the San Francisco lifestyle store March. The Pantry’s handpicked provisions include seasonal jams made especially for March by LouLou’s Garden, select spices from Le Sanctuaire, organic olive oil and maple syrup. The brand identity, created by Design is Play, feels appropriately balanced between homey comfort and high-end luxury. The handlettered wordmark is based on Gotham Light, customized just enough to distinguish it from its source. The identity is typically printed and embossed on die-cut labels with a laid finish. It’s screen printed when applied to apothecary jars, and paired with with designer Angie Wang’s handwriting on seasonal jam labels.

Mark Fox/Angie Wang, designers; Design is Play (San Francisco, CA), design firm; March, client.