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Maria Salinas branding

Identity, Consumer

The elegant brand identity of Maria Salinas, a Mexican jewelry design shop that specializes in custom pieces in gold and silver, is built from typographic subtraction and a classic, glamorous black-and-gold color scheme. Mexican design firm Anagrama translated the concepts of quality, customization and attention to detail into a simple, refined logo reminiscent of high-fashion branding, and used grid patterns throughout the branding and the shop’s interior design to suggest Salinas’s process of sketching and exchanging ideas with customers as she personalizes their pieces.

Caroga Photographer/Juma, photographers; Anagrama (San Pedro Garza Garcia, Mexico), design firm; Maria Salinas, client.