If your job requires you to be on high alert at all times, you can face dramatic consequences if you don’t maintain full attention and focus, especially during the dead of the night. Thankfully, McCafé can help with that. To demonstrate this in a simple, graphic way, Leo Burnett Dubai created a series of print ads featuring late-night workers: an air traffic controller and a truck driver. By playing with shape and adding a pop of the brand’s iconic yellow, the ad agency got the air traffic control tower and the truck in the ads to resemble the McCafé coffee cup sleeve. Clearly, the late-night shift’s got nothing on McCafé.
Pentagram helps a Brooklyn destination proudly declare itself “BKLYN BORN.”