07.12.10

McDonald's "Proud Papa" TV spot

TV/Radio Commercials, Consumer

In a warm spot, directed by Bryan Buckley of Hungry Man, for Leo Burnett client McDonald’s, a proud papa bear celebrates his son Kevin’s excellent school report card (top of the class) by offering him a trip to McDonald’s. But, bears don’t get their McDonald’s the same way people do; instead, they scare the crap out of a car full of unsuspecting teens. After enjoying their meal, papa bear shakes the empty car like a paper bag and a single fry drops out—because, as everyone knows, there’s always an extra french fry “on the bottom.”

Reed Collins, Leo Burnett, art director; Bob Winter, Leo Burnett, writer; Reed Collins/Bob Winter, Leo Burnett, creative directors; John Montgomery, Leo Burnett, executive creative director; Susan Credle, Leo Burnett, chief creative officer; Bryan Buckley, Hungry Man, director; Mino Jarjoura, Hungry Man, producer; Denis Giroux, Leo Burnett, agency producer; Cindy Becker, Hungry Man, executive producer; Chris Franklin, Big Sky Editorial, editor; John Binder, Another Country, sound designer/arranger; Bob Raidt, Leo Burnett, account supervisor.

www.hungryman.comwww.leoburnett.com