Midnight Moon moonshine packaging
Few family recipes carry a jail sentence, but for the Johnson family it was a way of life; with the law on his heels, Junior ran the finest moonshine to the dry rural south. This somewhat refined moonshine from Junior Johnson’s family recipe is a triple distilled, lower proof and more legal version of the original. As smooth as premium vodka, it’s grain neutral and virtually odorless and tasteless. Drawing inspiration from the design of Johnson’s cars, used for running in the 1930s and ’40s, Shane Cranford Creative (Winston-Salem, North Carolina) kept the packaging simple and bold. Midnight Moonshine is sold on the east and west coasts (in Tennessee, New York, Florida, California and Washington) and will eventually include a fruit-infused line.
Shane Cranford, art director/designer.
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