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06.04.14

Midnight Moon packaging

Packaging, Consumer

Piedmont Distillers, makers of Midnight Moon moonshine, sponsored a series of music events throughout the summer, and presented a special “artist box” of moonshine as a gift to the performers on the tour. North Carolina-based Device Creative Collaborative designed the screen-printed wooden box to resemble old moonshiner crates. Nestled inside were three individually wrapped jars of Midnight Moon, branded cups, cleverly designed booklets explaining the overview and history of the brand, cocktail recipes and an activity book called “The Great Boredom Bust” to help pass long hours of travel during the tour.

Sarah Mason, writer; Ross Clodfelter/Shane Cranford, designers; Device Creative Collaborative (Winston-Salem, NC), design firm; Piedmont Distillers, client.

wearedevice.com