03.02.10
Miller "Life Goes Big for the Little Guys" spot
TV/Radio Commercials, Consumer
Harold Einstein of Station Film directed this spot for Saatchi & Saatchi New York client Miller Brewing. The Super Bowl teaser spot features Wendell, a comedian who’s been appearing in the ads since 2007. Deemed the perfect ambassador, he helps promote the little guy via quick conversations with four small business owners, each with quirks of their own.
Ralph Watson, Saatchi & Saatchi, art director;
Dan Kelleher, Saatchi & Saatchi, writer;
Ralph Watson, Saatchi & Saatchi/Dan Kelleher, Saatchi & Saatchi, creative directors;
Gerry Graf, Saatchi & Saatchi, chief creative officer;
Harold Einstein, Station Film, director;
Ramsey Nickell, Station Film, director of photography;
Eric Liney, Station Film/Melissa Lubin, The Cutting Room, producers;
John Swartz, Saatchi & Saatchi, senior integrated producer;
Diane Burton, Saatchi & Saatchi/Steve Orent, Station Film/Tom Rossano, Station Film/Susan Willis, The Cutting Room, executive producers;
Chuck Willis, The Cutting Room, editor;
Jon Ellis, iMundo, digital design director;
Max Yobst, iMundo, Flash developer;
Brett Sebens, iMundo/Tim Fogarty, iMundo/Itzel Quintero, iMundo, motion graphics designers;
Christy Behrman, iMundo, digital project manager;
Station Film, production company;
The Cutting Room, editorial;
iMundo, interactive production company.
www.saatchiny.comwww.millerhighlife.com