07.25.12

Mobile Mini "Wayne" TV spot

TV/Radio Commercials, Business

A cardboard Wayne Gretzky stars in an epic battle of wills as one woman goes to extreme measures to make sure her husband’s prized life-size cutout of the hockey legend doesn’t follow them to their new home. The spot, by San Francisco agency Venables Bell & Partners, is the first for the agency’s new client Mobile Mini, a provider of portable storage solutions, and chronicles the husband-and-wife battle as they pack their household possessions in a storage container. It’s just the beginning of a fully integrated marketing effort as the company expands nationally.

Tavia Holmes, VB&P, senior art director; Ashley Billings, VB&P, writer; Paul Venables, VB&P/Will McGinness, VB&P, executive creative directors; Craig Allen, VB&P, director of integrated production; The Guard Brothers, Smuggler, director; Trent Opaloch, Smuggler, director of photography; Mandi Holdorf, VB&P, agency producer; Martha Davis, Smuggler, producer; Allison Kunzman, Smuggler, executive producer; Doug Walker, Beast Editorial, editor; Eddie Kim, 740 Sound Design, sound designer; Beyond Music, music; John Bolen, Play Sound, mix.

www.venablesbell.comwww.mobilemini.com