Mobile Mini "Wayne" TV spot
TV/Radio Commercials, Business
A cardboard Wayne Gretzky stars in an epic battle of wills as one woman goes to extreme measures to make sure her husband’s prized life-size cutout of the hockey legend doesn’t follow them to their new home. The spot, by San Francisco agency Venables Bell & Partners, is the first for the agency’s new client Mobile Mini, a provider of portable storage solutions, and chronicles the husband-and-wife battle as they pack their household possessions in a storage container. It’s just the beginning of a fully integrated marketing effort as the company expands nationally.
Tavia Holmes, VB&P, senior art director;
Ashley Billings, VB&P, writer;
Paul Venables, VB&P/Will McGinness, VB&P, executive creative directors;
Craig Allen, VB&P, director of integrated production;
The Guard Brothers, Smuggler, director;
Trent Opaloch, Smuggler, director of photography;
Mandi Holdorf, VB&P, agency producer;
Martha Davis, Smuggler, producer;
Allison Kunzman, Smuggler, executive producer;
Doug Walker, Beast Editorial, editor;
Eddie Kim, 740 Sound Design, sound designer;
Beyond Music, music;
John Bolen, Play Sound, mix.