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08.11.14

"Mom and Dad, I Have Something to Tell You"

TV/Radio Commercials, Consumer

For interior design aficionados, recommerce site Previously Owned by a Gay Man discovers one-of-a-kind used furnishings—in fact, previously owned by people of all sexual persuasions—and ensures these prized possessions find the right homes. The co-founder of Previously Owned by a Gay Man, Michele Hofherr, is married to MUH-TAY-ZIK | HOF-FER co-founder, Matt Hofherr, and they shared a natural interest in working together. The agency's comedic short film plays off the furnishing company's tongue-in-cheek name. In "Mom and Dad, I Have Something to Tell You," a young man comes out to his parents, not about being gay, but about buying his furniture on Previously Owned by a Gay Man's website. The dialogue-heavy film made it critical to play to each actor's strengths: the father's confusion, the mother's empathy and the son's newfound comfort in who he really is. Also, it was shot at a MUH-TAY-ZIK | HOF-FER employee's apartment using a lot of personal affects in addition to Previously Owned by a Gay Man's inventory. Thanks to the short, the furnishing site has piqued interest from investors and designers, including a partnership with San Francisco interior designer Geoffrey De Sousa.

Stevan Chavez, art director; Mike Gallucci, writer; John Matejczyk, executive creative director; Kelli Bratvold, producer; MUH-TAY-ZIK | HOF-FER (San Francisco, CA), ad agency; PreviouslyOwnedByAGayMan.com, client.

mtzhf.com