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10.10.12

Midnight Moon Moonshine brochure

Collateral, Business

Junior Johnson ran the finest moonshine to the dry rural south. As smooth as premium vodka and steeped in history, this refined moonshine from a family recipe is triple distilled and much more legal than the original. The Midnight Moon team was looking for a way to share Junior’s story and his drink recipes at a Tales of Cocktail dinner party (a New Orleans event at which start-up spirit brands convene to build awareness about their products). Pulling from the package design, Winston-Salem, North Carolina-based Device Creative Collaborative integrated a batch sticker as a closure seal and the recipe cards as inserts that could be removed for easy reference.

Shane Cranford/Ross Clodfelter, designers.

wearedevice.comwww.juniorsmidnigh ...