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04.04.14

Mrs. Weinstein’s packaging

Packaging, Consumer

Mrs. Weinstein’s has been making some of the best handmade toffee in America for over forty years. The company’s recipes have stood the test of time, but its packaging needed a little modernization. Studio MPLS’s redesign covered a variety of flavors, products and packages, giving the brand a unified look with contemporary appeal. The first production samples were so well-received at trade shows that the print date had to be moved up in order to meet demand.

Andy Kaul, writer; Ross Bruggink, designer; Dan Olson, creative director; Studio MPLS (Minneapols, MN), design firm; Sweet Shop USA, client.

studiompls.com