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MTR Foods Spicy Pickles print ads

Print Ads, Consumer

MTR Foods brings the fiery heat of hell and the addictive taste of heavenly together in a bottle of pickles. Since spice is always attributed to fire and smoke, Ogilvy & Mather India created a campaign that takes the heat of the Indian pickle to an entirely new level with the tagline “So spicy, you’ll run out of tears.”

Vinci Raj, art director; Sangeetha Shirali/Shushantika, writers; Shamik Sen Gupta, creative director; Joono Simon, executive creative director; Piyush Pandey/Rajiv Rao/Abhijit Avasthi, national creative directors; Anoop & Siva, illustrator; Piyush Pandey, executive chairman.