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06.25.07
VooDoo Music Festival identity
Identity, Consumer
In 2005, the VooDoo Music Festival in New Orleans was canceled due to damage from Hurricane Katrina. In Fall 2006, the festival reopened, and organizers were faced with the challenge of communicating that the festival was back on and that it would be as amazing as it had ever been. The job fell to New Orleans-based Trumpet Brand Studio to market the event and help raise money (through merchandise sales) for the devastated region. The new VooDoo Music Festival identity (the original I.D. is in the "eyeball" of the current logo) was used on outdoor banners, a print ad and an extensive merchandise line. The end result? More than 93,000 concert-goers attended over a period of two days and merchandise sales broke festival records.
Jason Hammel, designer;
Pat McGuinness, director of content development;
Marjorie McMahon, content producer;
Calvin Ho, brand project manager.
www.trumpetgroup.comvoodoomusicfest.com