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08.01.14

Re music video

TV/Radio Commercials, Entertainment

During a trip to Norway, director Balázs Simon felt he was approaching the end of the world: the water level was rising, and the mainland was slowly disappearing. He captured his feelings of loss in a music video for Berlin composer Nils Frahm's song, "Re." Fragmented clumps of earth float in the air, then ensnare a stately deer that attempts a futile escape. Simon animated the movie from freestyle drawings. He didn't recreate the scenes in 3-D, but broke the graphics down to their elements and used them in the 3-D space, like a relief. "This way," he says, "the video exists somewhere between 2-D and 3-D."

Balázs Simon, designer; Umbrella (Budapest, Hungary), design firm; Erased Tapes Records, client.

umbrella.tverasedtapes.com