Our daily showcase of outstanding examples of graphic design and advertising including packaging, print ads, television commercials, direct mail, catalogs, CD covers, books and posters. Submit Work.
09.17.07
Creative Nail Design rebranding
Identity, Business
Founded in 1979, Creative Nail Design is the global leader in professional nail, hand and foot beauty. In conjunction with San Diego-based MiresBall the company recently completed a makeover. Anchored by a high-impact logo and clean, modern visual system, the centerpiece of this effort is a unified packaging system for CND's 200-plus products. To highlight the company's role in redefining the industry, MiresBall also created a more confident, stripped down name and aspirational tagline. The result: "CND, Hands. Feet. Beauty."
Jenny Goddard/Jason Moll, designers;
Leslie Quinn, lead designer;
David Fried, writer;
John Ball, creative director;
Sarah Silver, photographer;
Meryl Holland/Eric LaBrecque/Rachel Thomas, brand strategists;
Kristi Jones, account manager;
Jan Arnold/Jacquie Johnson/Kim Natale/Pat Ybarra, client team.
www.miresball.comwww.cnd.com