09.17.07

Creative Nail Design rebranding

Identity, Business

Founded in 1979, Creative Nail Design is the global leader in professional nail, hand and foot beauty. In conjunction with San Diego-based MiresBall the company recently completed a makeover. Anchored by a high-impact logo and clean, modern visual system, the centerpiece of this effort is a unified packaging system for CND's 200-plus products. To highlight the company's role in redefining the industry, MiresBall also created a more confident, stripped down name and aspirational tagline. The result: "CND, Hands. Feet. Beauty."

Jenny Goddard/Jason Moll, designers; Leslie Quinn, lead designer; David Fried, writer; John Ball, creative director; Sarah Silver, photographer; Meryl Holland/Eric LaBrecque/Rachel Thomas, brand strategists; Kristi Jones, account manager; Jan Arnold/Jacquie Johnson/Kim Natale/Pat Ybarra, client team.

www.miresball.comwww.cnd.comwww.miresball.com