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07.16.07
Washington Nationals campaign
Out-of-Home Ads, Consumer
These executions are just a small part of a holistic effort that Minneapolis-based OLSON created to excite and remind the people of Washington, DC about the magic of a baseball game, albeit in an irreverent and celebratory way. The campaign also invited fans to submit their ideas for new ballpark traditions (hence the theme line, “Make It Your Pastime”); winning ideas will be implemented, no matter how ridiculous.
Andrea Carter, art director;
Derek Bitter/Tom Randall/Tom Fugleberg, writers;
Brian Kroening, creative director;
Tom Fugleberg, executive creative director;
Jennifer Bastian/Arturo Mendiola/Andrew Donlan, strategy;
Janie Waldron, project manager;
Irene Lockwood, print producer;
Joel Dodson, video producer.
www.oco.comwashington.nationa ...