07.16.07

Washington Nationals campaign

Out-of-Home Ads, Consumer

These executions are just a small part of a holistic effort that Minneapolis-based OLSON created to excite and remind the people of Washington, DC about the magic of a baseball game, albeit in an irreverent and celebratory way. The campaign also invited fans to submit their ideas for new ballpark traditions (hence the theme line, “Make It Your Pastime”); winning ideas will be implemented, no matter how ridiculous.

Andrea Carter, art director; Derek Bitter/Tom Randall/Tom Fugleberg, writers; Brian Kroening, creative director; Tom Fugleberg, executive creative director; Jennifer Bastian/Arturo Mendiola/Andrew Donlan, strategy; Janie Waldron, project manager; Irene Lockwood, print producer; Joel Dodson, video producer.

www.oco.comwashington.nationa ...