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03.14.08
Nebraska Book Company in-store posters
Posters, Education
Nebraska Book Company’s in-house design team produced this poster series for its Buy a Book, Build a Forest campaign—currently in its second year of implementation throughout its 250 college bookstore network. The promotion, a collaborative effort with the Arbor Day Foundation, shows the environmental benefits of buying used (recycled) textbooks, instead of new, by focusing on the planting of a 100,000 tree forest.
Bennett Holzworth, art director/writer;
Shane Jochum, creative director;
Scott Rempe, project director;
Curtis Pachunka, illustrator.
www.nebook.com