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04.06.12

New Day, Youth and Family Services murals

Environmental Graphics, Public Service

Words hurt. They can also heal. Albuquerque, New Mexico-based 3 Advertising created the "Healing Words" art project for the New Day youth shelter to create an inspiring environment for the at-risk kids staying at the facility. To show the impact of language, donors funded the on-site art project consisting of motivating and positive word murals to replace the negative words that at-risk kids hear everyday. The posters, promoting the program and soliciting donations, show the impact of negative words with compositions of bullets, razor blades and cut glass.

Jesse Arneson, art director; Writer: Jason Rohrer, writer; Sam Maclay, creative director; Michael Barley, photographer.

www.3advertising.comwordsheal.org