08.05.10

NHL "No Words" spot

TV/Radio Commercials, Consumer

As the battle for The Stanley Cup raged, Young & Rubicam New York created this spot for the National Hockey League’s playoff season. One of the oldest and most coveted trophies in all of professional sports; most hockey players have dreamt about winning The Stanley Cup since first putting on a pair of skates. Subsequently, the feeling they get when their team finally wins the Stanley Cup simply can’t be put into words. A collage of clips forms a 30-second spot showing some of hockey’s greatest players searching for elusive words.

Jan Jaworski, Y&R NY, art director; Evan Benedetto, Y&R NY, writer; Bruce Jacobson, Y&R NY, associate creative director; Cliff Skeete, Y&R NY, creative director; Ian Reichenthal, Y&R NY/Scott Vitrone, Y&R NY, chief creative officers; Stacy Kay, Y&R NY/Stacey Piculell, Cosmo Street/John Connolly, Future Perfect, producers; Steve Bell, Cosmo Street, editor; Victor Magro, Future Perfect, composer; Steve Rosen, Sonic Union, mixer; David Ritter, Y&R NY/Justin Finn, Y&R NY, account executives.

www.yr.comwww.nhl.com