Nike ColorDry video Exhibit

Nike ColorDry video

AKQA and Nike’s video highlights the athletic wear brand’s new water-free dyeing process.

With ColorDry, Nike’s revolutionary new water-free dyeing process, dry pigment is literally baked into the fibers of the fabric, creating the most brilliant, evenly spread colors. AKQA and Nike told that story in this colorful video. As pressure increases inside a single chamber of dye, the mote collapses in on itself, releasing color, which falls into the fabric like meteorites hitting the Salton Sea. The scene culminates in a grand reveal of a single, perfectly constructed ColorDry jersey.

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