12.03.08
Nike "Fate" TV spot
TV/Radio Commercials, Consumer
David Fincher of Anonymous Content reminds viewers what dreams are made of. In this winsome 60-second spot for Nike via Wieden Kennedy pro football players Troy Polamalu and LaDainian Tomlinson are destined for a collision—and greatness.
Ryan O’Rourke, Wieden + Kennedy, art director;
Jason Bagley, Wieden + Kennedy, writer;
Jeff Williams, Wieden + Kennedy/Alberto Ponte, Wieden + Kennedy/Tyler Whisnand,
Wieden + Kennedy, creative directors;
David Fincher, Anonymous Content, director;
Angus Wall, Rock Paper Scissors, editor;
Jeff Baron, Anonymous Content/Dave Morrison, Anonymous Content/CL Weaver, Rock Paper Scissors/Michael Pardee, Asylum/Misa Kageyama, Mit Out Sound, executive producers;
Matt Hunnicutt, Wieden + Kennedy, senior producer;
Robin Muxton, Anonymous Content/Mike Goble, Rock Paper Scissors/Mark Kurtz, Asylum, producers;
Juliana Montgomery, Wieden + Kennedy, associate producer;
Sue Ellen Clair, Anonymous Content, head of production;
Patrick Malloy, Anonymous Content, production supervisor;
Emily Hoovler, Asylum, production coordinator;
Sean Faden, Asylum, VFX supervisor;
James Allen, Asylum, composing supervisor;
Ren Klyce, Mit Out Sound, sound designer;
Loren Silber, Lime, mixer;
Jessica Locke, Lime, mixer.
www.anonymousconte ... www.wk.com