06.18.08
Nike "The Next Level" Web video
Online Ads, Consumer
Ad, design and brand strategy company 72andSunny (Los Angeles/Amsterdam) is behind this massive global brand launch for Nike Football. Intended to inspire, motivate and help footballers become better, the cornerstone of the launch is this two-minute film, directed by Guy Ritchie through Anonymous Content.
The video takes viewers inside the head of a rising football star competing against the world’s top athletes and clubs. It’s shot from the point-of-view of the player so viewers experience success and failure, grit and glamour, plus the concussions, knocked-out teeth and rigorous training that come with the territory. The campaign is supported by print, online content, television, cinema and outdoor.
John Boiler/Glenn Cole/Jason Norcross/Bryan Rowles, 72andSunny, creative directors;
Sam Baerwald/Angelo Ferrugia, 72andSunny, producers;
Alex Schneider/Evin Shutt, 72andSunny, brand team;
Guy Ritchie, Anonymous Content, director;
Dave Morrison, Anonymous Content, executive producer;
Aris McGarry, Anonymous Content, producer;
Sue Ellen Clair, Anonymous Content, head of production;
Chris Badger/Giles Cheetham, The Mill, lead visual effects artists;
Gabrielle Gourrier, The Mill, executive producer;
Helen Hughes, The Mill, deputy executive producer;
Michiel Groeneveld, Junkie XL, music editor/producer;
Eagles of Death Metal, composer;
Matt Collinge, Phaze UK, sound designer;
Rohan Young/Loren Silber/Joel Waters, Lime, audio engineers;
Robert Duffy/Carolina Wallace/David Glean, Spot Welders, editors;
Carolina Wallace/David Glean, Spot Welders, producers;
Healy Snow, Spot Welders, assistant editor;
Paolo Tubito, Nike EHQ, director of brand communications;
Adam Collins, Nike EHQ, senior advertisin
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