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04.01.13

NIKE "Vapor Trail" TV spot

Motion Graphics, Consumer

In this spot from Wieden+Kennedy's Portland and Tokyo teams, there is something moving insanely fast out on the pitch. It’s creating a legendary trail of carnage in its wake. It’s pulling up the grass, lifting defenders into the air and taking the stadium with it. What could be moving at this uncatchable speed? The Vapor Trail is the story of one incredible act of blazing speed, to remind everyone that the Nike Mercurial Vapor IX boot is fast.

Ryan O'Rourke/Alberto Ponte, creative directors (Nike); Mark Fitzloff/Susan Hoffman creative directors (W+K Portland); Caleb Jensen, creative director (W+K Portland); Andrew Miller, copywriter; Naoki Ga, art director; Ben Grylewicz, executive producer; Andy Murillo, producer.
Imperial Woodpecker, production company; Mark Zibert, director; Charlie Cocuzza, executive producer; Andrew Travelstead, line producer.
Joint, editing; Kyle Valenta, editor; Shelli Jury, post producer.
The Mission, VFX; Michael Pardee, vfx supervisor; Miles Esmiller/Michael Vaglienty/Katrina Salicrup, flame artists; Diana Cheng, vfx producer.
Barking Owl, music, sound and mixing; Michael Anastasi, sound designer; Kelly Bayett, producer; Brock Babcock, mixer.

wk.com