05.31.10

Nissan Europe print ads

Print Ads, Consumer

Nissan recently launched the Cube, a car conceived equally as a design product, in Europe. (The sources of inspiration for the design have been multiple, from a bulldog with sunglasses for the front bonnet to a fridge door for the backdoor.) To promote its launch, ad agencies TBWA\Paris and TBWA\G1 created a print and outdoor campaign to promote its iconic design to a design-savvy audience. Touting the Cube as the perfect car for people with an interest in design, who like to challenge their minds with interesting and unexpected visuals, the campaign starts people thinking about the uniqueness of the Cube and demonstrates how symmetry is boring while also dramatizing one of the most iconic design aspects of the car—the asymmetry of its hatchback.

Ingrid Varetz, art director; Alexandra Chapuis, assistant art director; Glenn Troadec, writer; Alasdhair MacGregor Hastie, European creative director; Eric Noël/Rémi Holden, executive creative director; Ewan Veitch, executive managing director; Cindy Gravelat, photographer; Oliver Fritz, photographer's assistant; Alexandra Tshiteya, hair and make-up; Carine Galluffo, art buyer; Céline Duval, account director; Raphaël Bouquillon, account manager; Gaëlle Guillou, international traffic manager; Jean-Pierre Diernaz, Nissan Europe, marketing communications general manager; Caroline Mechaï, Nissan Europe, advertising and media manager.

www.tbwa.comwww.nissan-europe.com